HOMEPAGE COPYWRITING FOR SMALL BUSINESSES · JENN MACQUEEN
Help the right visitors understand why they should get in touch.
When your homepage leaves people guessing, taking the next step becomes harder.
My homepage copywriting service helps small business owners explain what they do, who they help, and why the next step matters. I rewrite your page around the questions your customers need answered before they get in touch.
You receive the rewritten copy and a section-by-section placement guide, ready for you or your website person to use.
Homepage Clarity Rewrite · $597 CAD
One homepage, up to 1,000 words. Includes your placement guide and one consolidated revision round.
Pay once through Kit. Complete your intake form after purchase, and I will confirm your project start date. Website implementation is available separately.
You know your business. Does your homepage explain it?
It is easy to fill a page with information and still leave visitors with questions.
- Your headline sounds polished, but could belong to almost any business.
- You list your services without helping people recognise which one fits their situation.
- Your strongest proof is buried beneath paragraphs visitors may never reach.
- There are several buttons, but no clear reason to choose the next step.
- Your business has changed, and the homepage still describes an earlier version of it.
The rewrite focuses on those decisions, giving your homepage a clearer message and a more useful path forward.
WHAT YOU RECEIVE
Clearer copy. A plan for where it goes.
A clearer opening
A homepage headline and supporting introduction that explain your offer and help the right visitor recognise its relevance.
Trust and next-step messaging
Guidance for presenting your existing proof, plus calls to action that explain what to do and what happens next.
Rewritten homepage sections
Copy that connects your services or offer to the customer’s situation, priorities and questions, covering one homepage of up to 1,000 words.
A placement guide
A recommended page order showing where the copy, relevant imagery, proof and buttons belong.
One consolidated revision round is included. Send your feedback together within seven days of receiving your first draft.
Website implementation, design, additional pages and detailed SEO research are excluded. Implementation and additional work can be quoted separately.
The rewrite starts with your customer’s decisions.
Before writing, I look at your current homepage, the offer it needs to support, and the person you want to reach. We clarify the questions your page needs to answer.
- What does this business do?
- Is this relevant to my situation?
- Why should I trust it?
- What should I do next?
- What happens after I click?
Customer enquiries, reviews and the language people use when asking for help can all inform the copy. Where information is missing, we identify what still needs to be confirmed.
If you already have tested Crown Jewel messaging, we can use those findings to inform your homepage too.
AN ILLUSTRATIVE EXAMPLE
Give visitors something specific to recognise.
Imagine a bookkeeping business replacing a broad opening with a description of who it helps and how.
BROAD OPENING
“Practical solutions for a brighter financial future.”
A visitor still has to work out what the business offers and whether it is suitable for them.
CLEARER OPENING
“Monthly bookkeeping for self-employed tradespeople.”
“I organise your income and expenses so your records are ready for your accountant.”
Fictional example to demonstrate the approach. This is not a client result.
HOW IT WORKS
From your current page to copy you can use.
1. Purchase your rewrite
Pay $597 CAD through the Kit checkout for one homepage of up to 1,000 words, your placement guide and one consolidated revision round.
2. Complete your intake form
Use the link provided after purchase to share your homepage address, audience, primary offer, existing proof and desired next step.
3. Confirm your project start date
I review your intake and confirm any missing information, then agree your project start date with you.
4. Receive your first draft
Your first draft will be delivered within three business days of the agreed project start date, once I have received your completed intake form and all necessary information.
You receive the rewritten copy and recommended section order. Send one consolidated round of feedback within seven days of receiving the first draft.
5. Put the copy in place
Use the placement guide yourself, pass it to your website person, or ask me to quote for implementation.
Is this the right starting point?
A good fit when…
- You have an existing business and an offer to explain.
- Your homepage message feels vague, dated or scattered.
- You want clearer copy for one homepage of up to 1,000 words.
- You can provide information about your offer and customers.
We may need a broader scope when…
- You are still deciding what to sell or who to serve.
- You need a full website build or several pages rewritten.
- Technical issues prevent visitors using your website.
- Your main priority is traffic generation or ongoing SEO.
Unsure whether this package fits? Book a strategy call before purchasing so we can identify an appropriate starting point.
Connect your homepage to the rest of your marketing
Your homepage can be a starting point for a wider marketing plan. I’m Jenn MacQueen, the person behind MacQueen Solutions. I can also plan and implement the strategy, messaging, website improvements, content and articles, ads, landing pages, email campaigns and follow-up around it.
My preferred approach is to guide both the strategy and its implementation, keeping your message consistent across the customer journey. Wider support is scoped and quoted separately from this homepage package. I work online over Zoom, with flexible meeting availability by arrangement. Explore my connected marketing services.
A few practical questions
What does it cost?
The Homepage Clarity Rewrite is $597 CAD, paid upfront through Kit. It covers one homepage of up to 1,000 words, the placement guide and one consolidated revision round.
When will I receive my copy?
Your first draft will be delivered within three business days of the agreed project start date, once I have received your completed intake form and all necessary information. Purchasing does not automatically start the three-business-day turnaround.
What if I need changes?
One consolidated revision round is included. Review the first draft and send your feedback together within seven days of receiving it. Additional rounds, a new offer or a change of audience can be scoped separately.
Will you update my website?
The package includes copy and a placement guide. Implementation is a separate add-on, quoted after reviewing your platform and the changes required.
Does this include a website redesign or SEO research?
The placement guide recommends a useful section order and where supporting elements should go. Visual redesign, development, additional pages, new photography and detailed SEO research are excluded.
Will a rewrite bring more enquiries?
The aim is to make your offer easier to understand and the next step easier to follow. Enquiries also depend on your traffic, offer, pricing, demand and the rest of the customer experience. Specific results cannot be guaranteed.
What if I have already completed your customer worksheet?
Share it with me as part of your intake. Your answers, customer language and supporting evidence can help inform the rewrite. We will clarify any remaining gaps before writing.
MAKE YOUR NEXT WEBSITE CHANGE COUNT
Start with the page that introduces your business.
Give your homepage a clearer message and a more useful path forward—with copy you can put to work.
$597 CAD · One homepage · Placement guide · One revision round
After purchase, complete your intake form. I will confirm your project start date before work begins.
Need help deciding? Book a strategy call before purchasing.
For broader support, explore connected marketing services.