Clear messaging. Practical marketing. Content that works together.
Welcome to my copywriting and marketing portfolio. I’m Jenn MacQueen, a Cambridge, Ontario-based copywriter and digital marketing professional with a background in business operations, technology, and project management.
I work across website copy, landing pages, articles, email marketing, and campaign messaging. My approach starts with understanding the customer and the offer, then making sure the message stays consistent wherever that customer encounters the business.
Available for freelance copywriting, agency subcontracting, contract marketing assignments, and ongoing project support.
Selected Copywriting and Marketing Work
Why Your Marketing Isn’t Working
Content writing · Customer messaging · Marketing strategy
An article on why activity across multiple marketing channels can still leave a business without meaningful progress—and the importance of a consistent message.
What it demonstrates: Explaining complex marketing challenges in clear language and connecting individual tactics to a broader customer journey.
Homepage Clarity Rewrite
Offer positioning · Website copywriting · Landing-page messaging
A service-page example built around helping business owners explain what they offer, who they help, and what visitors should do next.
What it demonstrates: Structuring a focused offer and communicating the process and value to prospective buyers.
How to Choose a Black Friday Offer for Your Small Business
Campaign strategy · Educational content · Promotional messaging
An educational article about choosing an offer based on customers, business goals, and profitability—not simply the biggest discount.
What it demonstrates: Commercial thinking, campaign planning, and practical guidance for small-business owners.
Your Marketing Should Sound Like One Conversation
Brand voice · Messaging consistency · Full-funnel strategy
A piece about maintaining one recognizable message across the channels and touchpoints a customer encounters.
What it demonstrates: Connecting website copy, content, advertising, and email into a coherent customer experience.
How I approach the work
Understand the customer first. I want to know who we’re talking to, what matters to them, and what they need to understand.
Respect the established brand voice. I don’t rewrite proven messaging simply to make it sound different.
Connect the pieces. Copy works best when every customer touchpoint reinforces the same core message.
Make the work practical. Clear briefs, thoughtful collaboration, dependable communication, and a defined purpose matter.
Services and capabilities
Website and landing-page copywriting · Blog and article writing · Email campaigns · Brand messaging · Content strategy · Promotional campaigns · Marketing communications · Cross-channel message alignment
Let’s work together
I’m interested in collaborating with creative agencies, marketing teams, and businesses that need thoughtful, reliable writing and marketing support.
Jenn MacQueen
MacQueen Solutions · Cambridge, Ontario, Canada
jennifer@macqueensolutions.ca
macqueensolutions.ca
You must be logged in to post a comment.