In the digital age, content marketing is one of the most effective ways to get your company’s name out there. But how do you know if what you are doing even works? You need numbers that can prove whether or not your efforts have been successful, and this usually comes in two forms: views and shares. While these metrics will definitely tell a story about performance on social media platforms like Facebook, they don’t provide insight into conversion rates which reveal just how well your campaign has done at converting customers from casual viewers into paying ones. In order for a campaign to be deemed as an overwhelming success it needs both high view counts AND lots of conversions; otherwise, all those hours spent creating content was wasted time!